In general, a company that is developing and growing attempt to raise the value of brands in the market. Many have missed this, but according to leading economists, if America wants betambah sales then we must strengthen and manaikan brand value in the marketplace. And according to Kang salman itself it is very important because a strong branding will indicate whether or not we compete in the marketplace. Maybe you market Real (real) and sebagain are in a virtual marketplace (Online).
"The fact is though their employers, they do not think the extent to which the need for a branding. And this is salman kang will try to write your opinion real order can be sure that the building can provide Branding The impact (positive feedback) for sale."
You certainly are familiar with the commercials on tv Garuda food, Mayora, Wings etc then on every product sold and at iklannyakan always include the brand?
In the companies generally mempuyai third choice:
1. Branding advertising alone = 100% will increase the company's brand value. For example Djarum Cigarettes ad, Indofood.
2. Product advertising alone = 100% will increase the value of products on the market
3. Branding and Product = 50: 50
You want to choose which one? kang salman sure they'll be number 3 yes. Yes exactly once on employers generally prefer 3 points, but sometimes there is also a point 1 and 2 are all adjusted to the needs.
However, remind you what you can provide huge profits for companies other than sales?
Brands is, with a brand that we have we can get a competitive price advantage because a brand can increase the selling price of the product, if your business is constrained by the limited production then create your brand.
By building our brand can increase the feedback on our efforts. but once it falls, the Destroyed brand is also sold, as the case of Ajinomoto, it took 10 years to build the brand and even until now no secermelang Ajinomoto brand first.
But if you do not choose to build your brand and just trying to increase sales at the end of production will be constrained by the over head costs that are not favorable especially during the energy crisis while at the moment there is no recourse for us. But with a positive brand that problem can be overcome, because our society would prefer prestige.
And what about the brand in the blogosphere / internet?
As Kang salman never discussed before, the importance of the slogan. Slogans can build the image of a product, maybe you are the product of production, but I was a web site.
Brand is a powerful magenet to attract visitors and buyers (sponsor ad in the blog), visitors will be more kerasaan and linger at home in a clear and prominent sites rather than sites that are not known. Try So since you are still a small company provide good imaging to consumers, bit by bit into the mountain. So also with a new website or blog. Give a positive image for your visitors. Be the Idealists and unique bloggers. Out there are many bloggers bertrafik berjibun but sponsors are expected did not come or as busy as others, it's because he's an error in the beginning was to build a blog (corporate) rather than by brand but by the number of visitors.
Okay, I hope my article useful. Thank you.
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